#2 Do your research. The format and the information you include in your cover letter should match the company and the industry you’re applying to. For example, you can vary the way you’re addressing the person, linguistic style, etc. (e.g. old fashion vs modern, startup-like).
Point out some of the company ’s characteristics in combination with your prior experiences or explain your special interest for them. This gives the impression that you made an effort to connect with the company and emphasizes once again why you and the company would be a good match for each other.
And one more little advice from my side – we all know the perfect cover letter should be unique to the organization and job you are applying for – but when it comes to the real world, most of you will most likely prefer to make little changes to their “master” cover letter. If you do this, please make sure you address the right person and company in the header :).
Charlotte Paech, Partner/Co-Founder