Cover Letter That Kills

First of all don’t be afraid of writing a cover letter. Even though there’s no clear-cut formula and cover letters will always be subjective, there are some tips, which will prevent you from sitting in front of a blank paper, with your mind gone blank as well just not knowing what to write.

If you follow these tips & tricks, it won’t take too long to write a perfect cover letter.

A cover letter or a cover email (in case the job-ad doesn’t specifically ask for a cover letter) is a pitch to introduce yourself, to arouse interest for you as a person and to make sure your CV gets read.

Employers don’t have a lot of time to look through job applications – so, keep it short. Don’t try to fit your whole career and life into the few lines of the cover letter.


Tailor it to the job – When starting to write a cover letter, it’s always pretty helpful to create the content of your letter based on the requirements of the job you’re applying for.

A cover letter should explain how you can meet the employer’s need with your skills, interests, etc – and should point out the potential value, that you bring to the employer.

It would be best to substantiate your greatest career and life achievements in conjunction with examples from your past, to prove your competence.

In case your greatest life achievement has nothing to do with your job – skills and interest will be sufficient ?.


Do your research – the format and the information you include in your cover letter should match the company and the industry you’re applying to. For example, you can vary the way you’re addressing the person, linguistic style, etc. (e.g. old fashion vs modern, startup-like).

Point out some of the company ’s characteristics in combination with your prior experiences or explain your special interest for them. This gives the impression that you made an effort to connect with the company and emphasizes once again why you and the company would be a good match for each other.

And one more little advice from my side – we all know the perfect cover letter should be unique to the organization and job you are applying for – but when it comes to the real world, most of you will most likely prefer to make little changes to their “master” cover letter. If you do this, please make sure you address the right person and company in the header :).

Charlotte PaechPartner/Co-Founder